This is not a book about tricks or sleight-of-hand or any other techniques employed by magicians. If you are looking for this, then this is not the book for you. But, if you are a magician working part time or full time, and you want to increase your monthly income, then this IS the book for you.
The book is split up into 3 sections; Price Tag, Marketing, and Sales. Each section is made up of many chapters, each no more than a few pages in length. The chapters are laid out in a logical sequence, each covering a specific topic related to the section.
The first section in the book, Price Tag, is dedicated to convincing the reader that they need to seriously take a look at what they are charging their clients, and why they probably are not charging the enough. Thoughout the section, he uses the goal of obtaining $2000 per show. Of course, this means that you must have a show worthy of that price tag. He presents many compelling reasons why one should evaluate one’s own self worth, and not be afraid to ask for that fee.
True, you won’t get as any gigs, initially, but that is ok. Would you rather work 10 gigs for $200 each, or work only one gig for $2000? I know which one I would choose.
The second section, Marketing, is all about getting your name out there, and getting perspective clients to contact you. He discusses how to use mailing lists, various social media platforms, publicity, and advertising to connect with clients.
The last section, Sales, focuses on what to do and not to do once you are talking to a perspective client. Various negotiating techniques are hinted at in the examples.
The book is a little pricey ($50 USD), but implementing any of the ideas presented could easily enable the reader to recoup that expense.
Over all, the book is a very easy read. It is full of good information, some of which should be common sense, and presents many examples which helps keep the message clear. I would recommend it for the beginner and advanced magicians.